Privacy policy

Privacy Policy

Last Updated: July 21, 2026

VIBRANTFER respects your privacy and recognizes the importance of handling personal information responsibly.

This Privacy Policy describes how we collect, use, retain, disclose, and protect personal information when you visit our website, create an account, place an order, contact customer support, subscribe to marketing communications, or otherwise interact with our online store and related services.

VIBRANTFER is operated by:

Mattress Firm Flushing The Place at Main
36-49 Main St
Flushing, NY 11354
United States

In this Policy, “VIBRANTFER,” “we,” “us,” and “our” refer to the operator of this store. “You” and “your” refer to website visitors, customers, account holders, and other individuals who interact with our services.

Our ecommerce store is hosted by Shopify. As a result, Shopify and other service providers may process personal information on our behalf to provide website hosting, checkout, payment, security, analytics, and related services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to personal information collected through:

  • Our VIBRANTFER online store

  • Product and checkout pages

  • Customer accounts

  • Customer-service communications

  • Order, shipping, and return processes

  • Email and promotional subscriptions

  • Cookies, pixels, analytics tools, and similar technologies

  • Other online services that link to this Policy

This Policy does not apply to websites, applications, or services independently operated by third parties.

2. Personal Information We Collect

The information we collect depends on how you interact with our store.

Information You Provide Directly

When you make a purchase, open an account, contact us, request a return, or subscribe to communications, we may collect:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Account login details

  • Products ordered or returned

  • Order number and purchase history

  • Customer-service messages

  • Reviews, photographs, or other content you submit

  • Marketing and communication preferences

  • Any other information you voluntarily provide

Payment Information

When you submit payment, information such as your payment-card details, PayPal credentials, billing information, and transaction authorization may be collected and processed by Shopify, PayPal, card networks, banks, or other authorized payment providers.

VIBRANTFER generally does not directly receive or store complete payment-card numbers or card security codes.

Information Collected Automatically

When you browse or use the website, we and our service providers may automatically collect:

  • Internet Protocol address

  • Browser type and version

  • Device type and operating system

  • Approximate location derived from your IP address

  • Referring and exit pages

  • Pages and products viewed

  • Search activity

  • Shopping-cart activity

  • Date and time of access

  • Session and interaction information

  • Cookie identifiers

  • Advertising and analytics identifiers

  • Website performance and error information

Information Received From Other Sources

We may receive information from:

  • Shopify

  • Payment processors

  • Shipping and fulfillment providers

  • Fraud-prevention companies

  • Analytics providers

  • Advertising platforms

  • Customer-support systems

  • Social media platforms

  • Business and technology partners

For example, a delivery provider may return shipment-status information, while a payment provider may notify us whether a transaction was authorized or declined.

3. How We Use Personal Information

We may use personal information for the following purposes.

Processing and Delivering Orders

We use information to:

  • Confirm and process purchases

  • Verify payment authorization

  • Prepare and ship merchandise

  • Provide tracking information

  • Handle returns, refunds, and replacements

  • Communicate about order status

  • Maintain transaction records

Providing Customer Support

We may use your information to:

  • Respond to product questions

  • Investigate missing or damaged orders

  • Review return requests

  • Resolve payment or account issues

  • Provide requested assistance

  • Maintain records of customer communications

Operating and Improving Our Store

We may process information to:

  • Keep the website functioning

  • Maintain shopping carts and customer sessions

  • Improve navigation and checkout

  • Understand how visitors use the store

  • Evaluate product and website performance

  • Develop new features or offerings

  • Diagnose technical errors

  • Conduct internal reporting and analysis

Personalizing Your Experience

Where permitted, we may use browsing, shopping, and preference information to:

  • Recommend relevant products

  • Remember selected settings

  • Display content suited to your interests

  • Improve the relevance of store communications

Marketing and Advertising

With consent where required, we may use information to:

  • Send promotional emails

  • Announce products or offers

  • Measure advertising performance

  • Build advertising audiences

  • Display advertisements that may be more relevant

  • Understand whether an advertisement resulted in a website visit or purchase

You can unsubscribe from promotional email communications at any time.

Security and Fraud Prevention

We may use information to:

  • Verify transactions

  • Detect suspicious activity

  • Prevent fraud and unauthorized purchases

  • Protect customer accounts

  • Enforce our policies

  • Investigate misuse of the website

  • Maintain the safety and integrity of our services

Legal and Compliance Purposes

We may process or disclose information when reasonably necessary to:

  • Comply with applicable laws

  • Respond to lawful government requests

  • Meet tax, accounting, and recordkeeping obligations

  • Protect our legal rights

  • Establish, exercise, or defend legal claims

  • Enforce our Terms of Service and store policies

  • Address product-safety or regulatory concerns

4. Legal Bases for Processing

Where laws require us to identify a legal basis, we may process personal information based on:

Contractual necessity
Processing needed to accept payment, fulfill an order, arrange delivery, or provide requested support.

Legitimate interests
Processing needed to operate, secure, analyze, and improve our business, provided those interests are not overridden by your rights.

Consent
Processing based on permission, such as certain marketing communications or non-essential cookies.

Legal obligations
Processing necessary to comply with tax, accounting, consumer-protection, regulatory, or other legal requirements.

Protection of legal rights
Processing necessary to prevent fraud, resolve disputes, or establish and defend legal claims.

Where processing is based on consent, you may withdraw that consent, subject to applicable law.

5. How We Disclose Personal Information

We may disclose personal information to companies that assist us in operating our store.

Shopify

Shopify hosts our online store and provides ecommerce infrastructure, checkout, security, analytics, customer-privacy, and related services.

Information submitted through the store may be processed by Shopify according to Shopify’s own privacy terms and its agreements with merchants.

Payment Providers

Payment information may be disclosed to:

  • PayPal

  • Banks and card issuers

  • Payment gateways

  • Card networks

  • Fraud-screening providers

These companies process transactions, authorize payments, prevent fraud, and manage refunds.

Shipping and Fulfillment Providers

We may provide necessary order information to:

  • Warehouses

  • Manufacturing or fulfillment partners

  • Postal services

  • Courier companies

  • Customs brokers

  • Shipment-tracking providers

This information may include your name, address, telephone number, email address, order contents, and shipment details.

Technology and Business Providers

We may use providers that support:

  • Website hosting

  • Cloud storage

  • Email delivery

  • Customer service

  • Fraud detection

  • Security monitoring

  • Data analytics

  • Advertising measurement

  • Website optimization

  • Accounting and legal compliance

These providers may access information only as needed to perform services for us, subject to applicable contractual and legal restrictions.

Advertising and Analytics Partners

When enabled, our website may use technologies from companies such as:

  • Meta, including Facebook and Instagram

  • Google

  • AppLovin or Axon

  • Shopify advertising and analytics services

  • Other advertising, attribution, or analytics providers

These partners may collect device identifiers, cookie information, website activity, approximate location, shopping interactions, and purchase-event information.

Depending on applicable law, some advertising disclosures may be considered “sharing,” “targeted advertising,” or a “sale” of personal information, even when no money is exchanged for the information.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a subpoena, court order, or legal process

  • Respond to an authorized government request

  • Investigate suspected fraud or illegal activity

  • Protect customers, employees, or the public

  • Enforce our agreements

  • Protect property, safety, and legal rights

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, asset transfer, or sale of all or part of our business.

Any recipient will be expected to handle personal information in accordance with applicable law.

6. Sale and Sharing of Personal Information

VIBRANTFER does not sell personal information for money in the ordinary meaning of the word “sell.”

However, certain privacy laws define “sale” or “sharing” broadly. The use of advertising cookies, pixels, audience tools, and cross-context behavioral advertising may fall within those definitions.

Where required, you may opt out through:

  • Our cookie-consent controls

  • A “Your Privacy Choices” or data-sharing opt-out link displayed on the website

  • A recognized browser-based opt-out preference signal

  • A request sent to service@vibrantfer.com

Your available choices may depend on your location and the technologies enabled on our store.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, software development kits, local storage, and similar technologies.

A cookie is a small file stored on your browser or device that allows a website to recognize certain information about a visit.

Essential Cookies

These technologies support functions such as:

  • Shopping-cart operation

  • Checkout processing

  • Account login

  • Website security

  • Fraud prevention

  • Session management

  • Customer privacy preferences

Disabling essential cookies may prevent parts of the store from working correctly.

Analytics Cookies

Analytics technologies help us understand:

  • How visitors reach the website

  • Which pages and products are viewed

  • How visitors move through the store

  • Whether technical errors occur

  • How website performance can be improved

Functional Cookies

These cookies may remember:

  • Language settings

  • Location preferences

  • Login status

  • Recently viewed products

  • Other website selections

Advertising Cookies

Advertising technologies may be used to:

  • Measure campaign performance

  • Limit repeated advertisements

  • Build or match advertising audiences

  • Display interest-based advertisements

  • Understand whether a visitor completed a purchase

Where legally required, non-essential cookies are activated only after appropriate consent.

8. Managing Cookie Preferences

You may manage cookies through:

  • Our website cookie banner or preference center

  • Your browser settings

  • Your device privacy settings

  • Advertising-platform preference controls

  • Applicable data-sharing opt-out tools

Blocking or deleting cookies may affect saved preferences, account sessions, checkout functionality, and other website features.

Your browser’s “Do Not Track” setting may not operate consistently across all websites and services. Where applicable law requires us to recognize a supported universal opt-out signal, we will make reasonable efforts to process that signal as required.

9. Marketing Communications

We may send marketing emails when you subscribe, request promotional information, or otherwise provide valid permission.

Marketing communications may include:

  • Product announcements

  • Special offers

  • Seasonal promotions

  • Shopping-cart reminders

  • Brand news

  • Customer surveys

You may unsubscribe by selecting the unsubscribe link included in a promotional email or by contacting us.

Unsubscribing from marketing does not prevent us from sending non-promotional communications, such as:

  • Order confirmations

  • Shipping notifications

  • Refund updates

  • Account-security notices

  • Responses to customer-service requests

We do not use misleading sender information or subject lines and will process valid unsubscribe requests in accordance with applicable law.

10. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Policy.

Retention periods may depend on:

  • Whether you maintain a customer account

  • The status of an order or return

  • Tax and accounting requirements

  • Fraud-prevention needs

  • Contractual obligations

  • Customer-service records

  • Applicable limitation periods

  • Legal or regulatory requirements

When information is no longer reasonably required, we may delete, anonymize, or securely isolate it unless continued retention is legally required.

Residual copies may remain temporarily in backups or security systems before being overwritten.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

Safeguards may include:

  • Encrypted website connections

  • Access restrictions

  • Account authentication controls

  • Secure payment processing

  • Fraud-detection systems

  • Service-provider reviews

  • Monitoring and recordkeeping procedures

No website, database, network, or electronic transmission can be guaranteed to be completely secure.

You are responsible for protecting your account password and should avoid sending complete card numbers, passwords, or highly sensitive information by ordinary email.

If we become aware of a security incident involving personal information, we will investigate and provide notices to individuals or authorities when and within the timeframe required by applicable law.

12. Children’s Privacy

Our store is intended for a general audience and is not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without legally required authorization.

If you believe a child has provided personal information to us, contact service@vibrantfer.com. We will review the request and take appropriate steps to delete the information where required.

Parents or legal guardians should supervise purchases made by minors.

13. Privacy Rights in the United States

Depending on your state of residence and whether a particular privacy law applies to us, you may have rights concerning your personal information.

These rights may include the ability to:

  • Request confirmation that we process your information

  • Request access to certain personal information

  • Obtain a portable copy of eligible information

  • Request correction of inaccurate information

  • Request deletion of eligible information

  • Opt out of the sale or sharing of information

  • Opt out of targeted advertising

  • Limit certain uses of sensitive personal information

  • Appeal a denied privacy request

  • Receive equal service without unlawful discrimination for exercising a privacy right

These rights are subject to legal exceptions and verification requirements.

California Residents

Subject to the applicability of California law, California residents may have rights to:

  • Know the categories and specific pieces of personal information collected

  • Know the sources and purposes of collection

  • Know the categories of recipients

  • Request correction or deletion

  • Opt out of the sale or sharing of personal information

  • Limit certain uses of sensitive personal information

  • Exercise privacy rights without unlawful discrimination

Authorized agents may submit requests where permitted. We may require proof of authorization and identity verification.

14. Privacy Rights Outside the United States

Depending on where you live, you may have additional rights under local data-protection law.

Residents of the European Economic Area, United Kingdom, Switzerland, or other covered regions may have rights to:

  • Access personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict certain processing

  • Object to processing based on legitimate interests

  • Withdraw consent

  • Receive certain information in a portable format

  • File a complaint with a competent supervisory authority

These rights are not absolute and may be limited by legal exceptions.

15. Submitting a Privacy Request

To make a privacy request, contact:

Email: service@vibrantfer.com
Phone: +1 (718) 359-5909

Your request should clearly describe the right you wish to exercise.

We may need to verify your identity by requesting information reasonably connected to your account, transaction, or prior interactions with us.

We will not request your complete payment-card number or account password to verify a privacy request.

Where permitted, we may refuse or charge a reasonable fee for requests that are manifestly unfounded, excessive, repetitive, or fraudulent.

If we deny a request, we will provide an explanation when required by law.

16. International Data Transfers

Shopify, payment providers, fulfillment partners, technology providers, and other service providers may process information in countries other than the country where you live.

Those countries may have privacy laws that differ from the laws in your jurisdiction.

Where required, we and our service providers use recognized contractual, legal, or organizational safeguards for international transfers.

17. Third-Party Websites

Our website may contain links to third-party websites, social networks, payment services, shipping providers, or applications.

Third parties operate under their own terms and privacy policies. We do not control and are not responsible for their independent privacy, security, or content practices.

Review the applicable third-party privacy policy before providing personal information through an external service.

18. Changes to This Privacy Policy

We may revise this Privacy Policy to reflect:

  • Changes to our business practices

  • New technologies or service providers

  • Changes to website features

  • Updated legal requirements

  • Operational or security developments

The revised version will be posted on this page with an updated effective date.

When required by law, we may provide additional notice or request renewed consent before a material change takes effect.

19. Contact Us

Questions, concerns, complaints, and privacy requests may be directed to:

VIBRANTFER Customer Care
Mattress Firm Flushing The Place at Main
36-49 Main St
Flushing, NY 11354
United States

Phone: +1 (718) 359-5909
Email: service@vibrantfer.com